“As parents, we try to instill a love for play and imagination in our kids just as we experienced when we were their age,” said Jeremiah Brent. “Raising our kids in a big city has shown us how much wonder lies right outside our front door, which is why we are so excited to be teaming up with Claritin for this project to help families rediscover their own backyards and get excited about being outside this summer.” “As a family, we love spending time outdoors, whether walking around our neighborhood or visiting the park,” said Nate Berkus. This year, the project will help families rediscover the extraordinary experiences awaiting in their own backyards and local communities. In the program’s inaugural year, Claritin gave parents the resources and inspiration needed to encourage their families to spend more time outside with a goal to get kids to spend an extra hour outside each week. To help kids and their families, establish a lifelong love of being outside, the brand enlisted celebrity designers, longtime couple and parents of two, Nate Berkus and Jeremiah Brent, to join with the makers of Claritin® on their mission to provide outdoor inspiration and help give one lucky family the backyard of their dreams. A new survey commissioned by the brand found that while 81% of parents surveyed agree their child is excited to be outside, more than half (55%) are worried their kids aren’t spending enough time outside. WHIPPANY, N.J.-( BUSINESS WIRE)-Today, Claritin® from Bayer, the #1 doctor recommended non-drowsy oral allergy OTC brand, announced the year-two launch of The Outsideologist Project, a multi-year initiative aimed at encouraging children to spend more time outside.
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